
WITRAC offers a global track & trace platform for supply chain visibility, traceability, and asset control. They leverage Artificial Intelligence (AI) and Internet of Things (IoT) to collect, process, and analyze data, converting it into actionable insights and competitive intelligence. Their solutions enable real-time monitoring of assets, routes, and people, aiming to improve efficiency, safety, and sustainability for businesses across various industries like automotive, logistics, and food. WITRAC provides a unified platform that integrates various connectivity devices and protocols, offering features such as geofencing, real-time alerts, and custom dashboard reporting. They have a partner program to help clients maximize value through their technology.

WITRAC offers a global track & trace platform for supply chain visibility, traceability, and asset control. They leverage Artificial Intelligence (AI) and Internet of Things (IoT) to collect, process, and analyze data, converting it into actionable insights and competitive intelligence. Their solutions enable real-time monitoring of assets, routes, and people, aiming to improve efficiency, safety, and sustainability for businesses across various industries like automotive, logistics, and food. WITRAC provides a unified platform that integrates various connectivity devices and protocols, offering features such as geofencing, real-time alerts, and custom dashboard reporting. They have a partner program to help clients maximize value through their technology.
Product: Global Track & Trace platform combining IoT devices, AI analytics and connectivity for real-time asset visibility
Headquarters: Valencia, Spain
Founders: Javier Ferrer and José (Pep) Pons
Founded: 2013
Reported funding (total): €3M round (2020); $4,090,000 total reported
Supply-chain visibility, asset tracking, industrial IoT and traceability
2013
Industry 4.0 / Supply Chain Technology
Series A announced on March 2, 2022 (Crunchbase)
€3,000,000
€3M round announced in 2020 (press)
“Goldacre Ventures; Alma Mundi / Mundi Ventures; Clave (participants named in 2020 round); additional investors listed on aggregated profiles include Clave Mayor, RElab, IMPACT Accelerator and Mondragón-related investors”