
Relish is a creator-led commerce platform that connects brands with authentic local creators to drive real-world traffic, first-time orders, and store-level revenue. The company offers a turnkey solution that manages creator sourcing, vetting, activation, and reporting, providing brands with full visibility into which creators and campaigns lead to real-world visits and purchases. Relish enables brands to activate hyper-local creator campaigns at scale, supporting local growth, loyalty, and repeat visits. The platform is designed for simplicity and real impact, helping brands find the right creators, track key metrics, and scale successful campaigns nationally. Relish has established traction with over 60 cities worldwide and notable clients including Postino WineCafé, PDQ Chicken, Primanti Bros., and Dave's Hot Chicken, positioning itself as a leader in influencer marketing focused on driving measurable local sales and foot traffic.

Relish is a creator-led commerce platform that connects brands with authentic local creators to drive real-world traffic, first-time orders, and store-level revenue. The company offers a turnkey solution that manages creator sourcing, vetting, activation, and reporting, providing brands with full visibility into which creators and campaigns lead to real-world visits and purchases. Relish enables brands to activate hyper-local creator campaigns at scale, supporting local growth, loyalty, and repeat visits. The platform is designed for simplicity and real impact, helping brands find the right creators, track key metrics, and scale successful campaigns nationally. Relish has established traction with over 60 cities worldwide and notable clients including Postino WineCafé, PDQ Chicken, Primanti Bros., and Dave's Hot Chicken, positioning itself as a leader in influencer marketing focused on driving measurable local sales and foot traffic.
Core product: Creator-led commerce platform (Relish) for driving real-world visits and in-store sales
Legal name / brand: WitWay Inc (branded as Wise Assistant / Relish)
Founders: Kevin Hawkins; Michael Diego; Ryan Brandt
Headquarters: San Francisco, California
Recent funding: Pre-Seed round on 2023-10-13 (Techstars listed as investor)
Local creator/influencer marketing aimed at increasing foot traffic and in-store purchases for CPG, restaurants, and retail.
2019
Marketing / Creator Commerce
Crunchbase lists a Pre-Seed round on this date with Techstars as investor; total amount not disclosed
“Techstars participation in Pre-Seed”