
Winware.ai is a SaaS company providing an AI-driven platform for always-on buyer research to help businesses understand their ideal buyers, validate demand, and improve marketing effectiveness. The platform sources real buyer feedback, verified via LinkedIn, to deliver deep persona insights, competitive positioning feedback, and actionable content recommendations. Winware's AI researcher conducts real-time follow-up questions to generate specific insights beyond basic survey answers. The company targets B2B marketers and product marketers, enabling them to optimize messaging, increase conversion rates, and generate go-to-market campaigns based on buyer feedback. Winware offers flexible pricing with pay-as-you-go and full-service options, and is SOC2 and GDPR compliant. The company is led by a founding team with deep qualitative research expertise and backed by notable investors.

Winware.ai is a SaaS company providing an AI-driven platform for always-on buyer research to help businesses understand their ideal buyers, validate demand, and improve marketing effectiveness. The platform sources real buyer feedback, verified via LinkedIn, to deliver deep persona insights, competitive positioning feedback, and actionable content recommendations. Winware's AI researcher conducts real-time follow-up questions to generate specific insights beyond basic survey answers. The company targets B2B marketers and product marketers, enabling them to optimize messaging, increase conversion rates, and generate go-to-market campaigns based on buyer feedback. Winware offers flexible pricing with pay-as-you-go and full-service options, and is SOC2 and GDPR compliant. The company is led by a founding team with deep qualitative research expertise and backed by notable investors.
Founded / HQ: 2021 — New York, NY
Product: AI-moderated B2B customer & product research platform that recruits LinkedIn-verified participants and auto-synthesizes insights
Founder / CEO: Steven Cohn
Funding: $3,000,000 pre-seed led by Oceans Ventures
Pricing: $399/month (annual plan) + pay-as-you-go respondent recruiting
B2B customer & product research; product/UX testing and marketing messaging validation
2021
SaaS (B2B customer/product research)
$3,000,000
Named individual investors include John Raeder, Jeff Epstein, Satya Patel (Homebrew Ventures), Nihal Mehta (Eniac Ventures), and Jon Kaplan (FalconX). Jeff Epstein joined the board in connection with the round.
“Lead investor: Oceans Ventures; named individual investors include John Raeder, Jeff Epstein, Satya Patel, Nihal Mehta, and Jon Kaplan.”