
White Swan is a registered charity based in England and Wales that uses AI technology and analytics to unlock the power of the patient's voice and improve health outcomes globally. Their proprietary health social insights platform, Million Minds, leverages vast global datasets of online patient conversations combined with clinical expertise to deliver unbiased, patient-centric insights at scale. The platform supports faster diagnosis, more effective treatments, and better patient care across a wide range of health conditions including oncology, dementia, arthritis, mental health, and rare diseases. White Swan operates through commissioned consultancy and charitable projects, collaborating with academic institutions, healthcare providers, charities, and pharmaceutical companies. Their approach is agile, flexible, and clinically validated, enabling insights generation for any condition worldwide. The charity has grown to over 130 volunteers and has attracted over £1 million in funding, with notable partnerships including Oxford University, Royal Marsden NHS Trust, Bayer, and the Alzheimer’s Society.

White Swan is a registered charity based in England and Wales that uses AI technology and analytics to unlock the power of the patient's voice and improve health outcomes globally. Their proprietary health social insights platform, Million Minds, leverages vast global datasets of online patient conversations combined with clinical expertise to deliver unbiased, patient-centric insights at scale. The platform supports faster diagnosis, more effective treatments, and better patient care across a wide range of health conditions including oncology, dementia, arthritis, mental health, and rare diseases. White Swan operates through commissioned consultancy and charitable projects, collaborating with academic institutions, healthcare providers, charities, and pharmaceutical companies. Their approach is agile, flexible, and clinically validated, enabling insights generation for any condition worldwide. The charity has grown to over 130 volunteers and has attracted over £1 million in funding, with notable partnerships including Oxford University, Royal Marsden NHS Trust, Bayer, and the Alzheimer’s Society.
Organization type: Registered charity (England & Wales, 1176486)
Core capability: Million Minds AI health social-insights platform
Mission: Capture patient voices to improve diagnosis, treatment and patient care
Key partners: Academic and clinical partners including Oxford University and Royal Marsden; industry partner Bayer
Founded: 2018 (spun out from Black Swan)
Patient-experience analytics for healthcare research, diagnosis support and treatment effectiveness across conditions such as oncology, dementia, arthritis, mental health and rare diseases.
2018
Healthcare / Health tech / Charity
Recorded as non-equity assistance support (amount and date not disclosed)