
White Rabbit Intel is a platform founded by Dean Seddon, an entrepreneur and visionary in technology, specializing in AI-enabled marketing technology. Their platform creates dynamic, on-demand personas from data to transform customer engagement and enhance marketing strategies by identifying cross-selling and upselling opportunities. Dean Seddon also runs a blog focused on personal product analysis and first-hand usage reviews, applying his analytical skills to consumer products. The company participates in the Amazon Services LLC Associates Program, earning fees from qualifying purchases made through links on their site.

White Rabbit Intel is a platform founded by Dean Seddon, an entrepreneur and visionary in technology, specializing in AI-enabled marketing technology. Their platform creates dynamic, on-demand personas from data to transform customer engagement and enhance marketing strategies by identifying cross-selling and upselling opportunities. Dean Seddon also runs a blog focused on personal product analysis and first-hand usage reviews, applying his analytical skills to consumer products. The company participates in the Amazon Services LLC Associates Program, earning fees from qualifying purchases made through links on their site.
What: AI-enabled marketing platform that generates on-demand customer personas and detects cross-sell/upsell opportunities
Founded: 2019
Headquarters: Chapel Hill, North Carolina, United States
Funding: USD 250,000 (June 2021)
Lead investor: Newchip Accelerator
Founder: Dean Seddon
Marketing and sales: data-driven customer profiling, targeted marketing, and revenue growth through cross-sell/upsell detection.
2019
Marketing technology
USD 250,000
Early-stage funding event in June 2021 (round labeled Pre-Seed on some profiles and Seed on other profiles).
“Newchip Accelerator (investor in June 2021)”