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Whistle is a technology company that creates smart devices and GPS trackers to help pet parents deliver personalized, preventative care for their pets. Their products include GPS collars and health…

Whistle is a technology company that creates smart devices and GPS trackers to help pet parents deliver personalized, preventative care for their pets. Their products include GPS collars and health…
Product: GPS trackers and activity/health monitoring devices for pets with companion mobile app
Founded: 2012
Acquisition: Acquired by Mars Petcare (announced March 2016)
Funding (reported): $15M Series B (2015); reported ~ $21M total prior to 2016 acquisition
Employee count (snapshot): 24
Pet health monitoring, pet location tracking, preventive pet care
2012
Pet technology / Pet health
$15M
Series B reported alongside acquisition of Tagg
approximately $21M (total reported prior to acquisition)
Aggregate venture funding reported around time of acquisition by Mars Petcare
“Included investors across rounds such as Nokia Growth Partners, Qualcomm (and Qualcomm Ventures), Melo7, Queensbridge Ventures, Slow Ventures, DCM Ventures, and others”
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