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Whering
We’re a collective of thinkers and doers, reimaging a world where clothes are kept in play and fashion works for everyone. We use technology and innovation to inspire style and shape the future of…
Whering
We’re a collective of thinkers and doers, reimaging a world where clothes are kept in play and fashion works for everyone. We use technology and innovation to inspire style and shape the future of…
TL;DR
Product: Mobile digital wardrobe and social styling app for digitising, organising and planning outfits
Founder & HQ: Founded in London in 2020 by Bianca Rangecroft (Founder & CEO)
Mission: Encourage circular fashion — 'buy less, wear more' — by helping users maximise their existing wardrobe
Tech: Image processing (background removal), machine-learning styling recommendations, Chrome extension
Funding / Stage: Third-party profiles list Pre-Seed rounds (dates shown); amounts and lead investors not publicly shown in provided evidence
Company Overview
Problem Domain
Fashion technology focused on wardrobe digitisation, personalised styling/recommendation and circular/conscious consumption.
Founded
2020
Industry
Retail Apparel and Fashion
Tech Stack
Funding Track Record
Pre-Seed round date shown on third-party profile; amount and lead investor not available in provided evidence.
Pre-Seed round date shown on third-party profile; amount and lead investor not available in provided evidence.
Investor Signal
“Third-party investor profiles list Whering as a recent deal for Aglaé Ventures, Tony Xu and Benchstrength; specific investor commitments and amounts were not visible in the provided evidence.”
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