
Whalebone Magazine, now rebranded as The Flow Trip, is a print and digital media company focused on quality storytelling, content, and experiences that promote positive ideas to combat loneliness and foster community. The company operates a subscription-based magazine publishing model, releasing six issues per year, and maintains a global readership with a strong newsletter presence. It partners with Flow, a company dedicated to creating connected living environments, aligning its media content with Flow's mission of oneness and community. Whalebone Magazine originated as a clothing brand and continues separately as Whalebone Apparel. The Flow Trip hosts events in multiple cities and offers digital content through its archive and new website. The company emphasizes a lifestyle and cultural media approach with a loyal subscriber base grandfathered into subscription pricing.

Whalebone Magazine, now rebranded as The Flow Trip, is a print and digital media company focused on quality storytelling, content, and experiences that promote positive ideas to combat loneliness and foster community. The company operates a subscription-based magazine publishing model, releasing six issues per year, and maintains a global readership with a strong newsletter presence. It partners with Flow, a company dedicated to creating connected living environments, aligning its media content with Flow's mission of oneness and community. Whalebone Magazine originated as a clothing brand and continues separately as Whalebone Apparel. The Flow Trip hosts events in multiple cities and offers digital content through its archive and new website. The company emphasizes a lifestyle and cultural media approach with a loyal subscriber base grandfathered into subscription pricing.
Sector: DNS‑layer cybersecurity (protective DNS) for telcos, ISPs and enterprises
Founded: 2017
Headquarters: Stockholm, Sweden (Crunchbase listing) / Brno referenced on profile
Known funding: $3M Series A (2021); €13.35M Series B (early 2025, led by Unbound) — profiles also list seed activity in 2020
Notable investors: Unbound; Day One Capital
Network security / DNS‑level threat prevention
2017
Cybersecurity
Seed round activity noted Aug 2020 on historical profile records
$3,000,000
Series A reported in 2021
€13.35M
Series B reported as closed in early 2025 and led by Unbound
“Unbound; Day One Capital”