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Whalebone Magazine, now rebranded as The Flow Trip, is a print and digital media company focused on quality storytelling, content, and experiences that promote positive ideas to combat loneliness and…

Whalebone Magazine, now rebranded as The Flow Trip, is a print and digital media company focused on quality storytelling, content, and experiences that promote positive ideas to combat loneliness and…
Core business: Whalebone (whalebone.com) is a media/events company (magazine and experiences) operating a subscription-based magazine model.
Founded: 2017
Founders: Edward Cederlund and Mats Wahlström
Funding: Raised multiple early rounds; Seed announced Aug 15, 2020 (lead: Rutger Arnhult); total funding reported ~$3,370,000 (USD)
Exit / M&A: Acquired by Bizzabo on May 24, 2021
Lifestyle and cultural media; audience engagement and community building through publishing and events.
2017
Media / Events
Round recorded Sep 13, 2017
Round recorded Oct 11, 2019
Seed round announced Aug 15, 2020
“Seed round led by Rutger Arnhult; later acquired by Bizzabo (May 24, 2021)”
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