
Well is a health technology company that personalizes health journeys for each member, offering tailored goals, rewards, and coaching based on individual behaviors. The platform incentivizes users with financial rewards for achieving health milestones, while providing concierge services for healthcare navigation. With a focus on improving health outcomes through personalized engagement, Well positions itself as a leader in the digital health space, catering to employers and community health organizations. The company has demonstrated significant traction by helping users earn rewards and improve their health through a unique, AI-driven approach.

Well is a health technology company that personalizes health journeys for each member, offering tailored goals, rewards, and coaching based on individual behaviors. The platform incentivizes users with financial rewards for achieving health milestones, while providing concierge services for healthcare navigation. With a focus on improving health outcomes through personalized engagement, Well positions itself as a leader in the digital health space, catering to employers and community health organizations. The company has demonstrated significant traction by helping users earn rewards and improve their health through a unique, AI-driven approach.
Founded: 2019
Headquarters / major operations: Chapel Hill, North Carolina
Product: AI-driven daily health engagement platform with human guides
Target customers: Employers, direct-to-consumer programs, community health channels
Recent financing: Series B (Apr 15, 2025)
Low engagement and poor outcomes in preventive and ongoing health management within employer and community health populations.
2019
Health technology / digital health
25000000.00
Seed funding reported at $25M at product launch.
40000000.00
Series A reported at $40M; included investors General Catalyst, John Doerr, Mosaic Health Solutions, and partners of Hellman & Friedman.
Latest reported round dated April 15, 2025.
“General Catalyst; Valeas Capital Partners; John Doerr; Mosaic Health Solutions; partners of Hellman & Friedman”