
Wayo is an AI-powered platform designed to simplify the custom product sourcing process, offering extraordinary custom merchandise at factory-direct prices. The platform combines the extensive supplier network and affordability of platforms like Alibaba with the user-friendly experience of Amazon, enhanced by AI technology. Users can design products, get instant quotes, and receive orders within two weeks, achieving significant cost savings compared to domestic vendors. Wayo provides a curated catalog of vetted products with low minimum order quantities starting at 20 units, a product design studio with realistic previews, and upcoming AI-powered recommendations and mockups. Founded by former Alibaba US Chief of Staff and a Forbes 30 Under 30 recipient, Wayo manages the entire sourcing process, including factory matching, quality control, and delivery. Their AI sourcing agent can also help source highly custom items.

Wayo is an AI-powered platform designed to simplify the custom product sourcing process, offering extraordinary custom merchandise at factory-direct prices. The platform combines the extensive supplier network and affordability of platforms like Alibaba with the user-friendly experience of Amazon, enhanced by AI technology. Users can design products, get instant quotes, and receive orders within two weeks, achieving significant cost savings compared to domestic vendors. Wayo provides a curated catalog of vetted products with low minimum order quantities starting at 20 units, a product design studio with realistic previews, and upcoming AI-powered recommendations and mockups. Founded by former Alibaba US Chief of Staff and a Forbes 30 Under 30 recipient, Wayo manages the entire sourcing process, including factory matching, quality control, and delivery. Their AI sourcing agent can also help source highly custom items.
What they do: AI-powered platform for designing, sourcing, producing, and delivering custom merchandise and physical products
AI features: AI agent 'Nory' recommends products, creates production-ready mockups, and assists factory matching
Go-to-market: Curated catalog with low MOQ (20–100) plus fully custom projects (customs often ~100+ units)
Team size: Approximately 11 employees
Funding: Pre-seed round; listed as backed by multiple early-stage investors
Custom product sourcing, branded merchandise, and supply-chain/production orchestration for teams and creators
E-commerce / Supply chain / Merchandising
Listed as having one Pre-Seed round and multiple early-stage investors
“Backed by multiple early-stage investors; publicly listed investors include Courtyard Ventures and Brown Angel Group”