
Waterlily is an AI-powered platform designed to help individuals and families plan for long-term care (LTC) needs. The company uses AI to project future care requirements and associated costs, enabling users to build personalized plans that protect savings and loved ones. Their process involves filling out a secure online form, receiving instant care timeline and cost projections, building a plan with various coverage solutions, and sharing it with family or advisors. Waterlily aims to make healthcare and its costs accessible, understandable, and empowering. For financial advisors and agents, Waterlily serves as a tool to educate clients on LTC, STC, life insurance, and annuities, leading to a reported 45% client conversion rate for purchasing these products, an 11,100% increase over baseline sales conversions. They also help advisors reduce liability, increase assets under management (AUM), and retain AUM by shielding it from LTC costs. Waterlily also supports policyholders pre-claim and on-claim, simplifies rate action analysis for carriers, generates demand for estate planning, and enhances executive and group benefits.

Waterlily is an AI-powered platform designed to help individuals and families plan for long-term care (LTC) needs. The company uses AI to project future care requirements and associated costs, enabling users to build personalized plans that protect savings and loved ones. Their process involves filling out a secure online form, receiving instant care timeline and cost projections, building a plan with various coverage solutions, and sharing it with family or advisors. Waterlily aims to make healthcare and its costs accessible, understandable, and empowering. For financial advisors and agents, Waterlily serves as a tool to educate clients on LTC, STC, life insurance, and annuities, leading to a reported 45% client conversion rate for purchasing these products, an 11,100% increase over baseline sales conversions. They also help advisors reduce liability, increase assets under management (AUM), and retain AUM by shielding it from LTC costs. Waterlily also supports policyholders pre-claim and on-claim, simplifies rate action analysis for carriers, generates demand for estate planning, and enhances executive and group benefits.
What they do: AI-native long-term care (LTC) planning platform for individuals, families, and financial advisors
Founded: Late 2021
Founders / leadership: Lily Vittayarukskul (Founder & CEO); Evan Ehrenberg (Co‑founder & COO)
Employees: 16
Latest funding: Seed announced Jan 29, 2025; reported ~$7M
Long-term care planning, care-cost projection, LTC financing and insurance distribution
2021
Healthtech / Insurtech
Pre-seed included investors such as Scott Barclay and Bradley Horowitz (reported participation)
7000000
Seed round reported led by Brewer Lane Ventures with strategic participation from Genworth, Nationwide, and Edward Jones
“Strategic participation from insurance and financial services firms (Genworth, Nationwide, Edward Jones) in the Seed round”