Waterfull
Waterfull helps ad teams automate waterfall optimization and applies machine learning to maximize revenue. It offers a simple, transparent interface built on mediation APIs. The backend runs on Python with AWS Lambda and PostgreSQL, feeding a Retool-based frontend. Waterfull serves publishers and ad operations teams across many countries. The product sits in the ad tech sector as a B2B software solution focused on automation and analytics.
Waterfull
Waterfull helps ad teams automate waterfall optimization and applies machine learning to maximize revenue. It offers a simple, transparent interface built on mediation APIs. The backend runs on Python with AWS Lambda and PostgreSQL, feeding a Retool-based frontend. Waterfull serves publishers and ad operations teams across many countries. The product sits in the ad tech sector as a B2B software solution focused on automation and analytics.