
Wappier is a leading AI-powered revenue optimization company specializing in mobile games, apps, and wireless carriers. Their proprietary platform uses advanced Large Quantitative Models to transform unstructured consumer data into digital consumer twins, enabling real-time predictive insights and dynamic consumer behavior influence. Key products include Global Pricing, Promotional Pricing, Next Best Action, and Loyalty Programs, which optimize in-app purchase prices, personalize promotional offers, and enhance user engagement and retention. With over 10 years of expertise and having optimized over $700 million in revenue, Wappier partners with top global game publishers and wireless carriers to maximize customer lifetime value and revenue through sophisticated machine learning and behavioral economics techniques.

Wappier is a leading AI-powered revenue optimization company specializing in mobile games, apps, and wireless carriers. Their proprietary platform uses advanced Large Quantitative Models to transform unstructured consumer data into digital consumer twins, enabling real-time predictive insights and dynamic consumer behavior influence. Key products include Global Pricing, Promotional Pricing, Next Best Action, and Loyalty Programs, which optimize in-app purchase prices, personalize promotional offers, and enhance user engagement and retention. With over 10 years of expertise and having optimized over $700 million in revenue, Wappier partners with top global game publishers and wireless carriers to maximize customer lifetime value and revenue through sophisticated machine learning and behavioral economics techniques.
What they do: AI-powered revenue optimization for mobile games, apps, and wireless carriers
Founded: 2015
Headcount (reported): 24
Notable products: Global Pricing, Promotional Pricing, Next Best Action, Loyalty & Gamification
Reported funding: $4M seed (Nov 2019), lead: Counterview Capital
Revenue optimization and personalization for mobile apps, games, and wireless carriers using ML-driven consumer modeling.
2015
Adtech / MarTech / Revenue optimization for mobile applications
$4,000,000
Company-reported and database-listed seed round
“Led by Counterview Capital in disclosed seed financing”