
Volca is an AI-powered marketing platform dedicated to automating and scaling referral programs for home services businesses such as plumbing, electrical, roofing, and HVAC. The platform enables businesses to effortlessly turn satisfied customers into active promoters through automated lead sharing, instant rewards, and seamless communication. Volca integrates with CRMs like ServiceTitan to quickly connect teams with high-intent referred leads, helping businesses grow revenue pipelines and reduce marketing costs. Trusted by fast-growing home service companies, Volca supports sales, marketing, and business owners with tools to streamline workflows, automate SMS campaigns, and build efficient referral programs, securing over $3M in referral pipeline for its customers.

Volca is an AI-powered marketing platform dedicated to automating and scaling referral programs for home services businesses such as plumbing, electrical, roofing, and HVAC. The platform enables businesses to effortlessly turn satisfied customers into active promoters through automated lead sharing, instant rewards, and seamless communication. Volca integrates with CRMs like ServiceTitan to quickly connect teams with high-intent referred leads, helping businesses grow revenue pipelines and reduce marketing costs. Trusted by fast-growing home service companies, Volca supports sales, marketing, and business owners with tools to streamline workflows, automate SMS campaigns, and build efficient referral programs, securing over $3M in referral pipeline for its customers.
Sector: AI-powered marketing for home services
Core product: Automated referral and customer-acquisition platform with CRM integrations
Funding: $5.5M seed led by Pathlight Ventures
Team size: 9 employees
Customer acquisition and referral automation for trades and home services businesses.
Home services / Marketing technology
$5,500,000
Participation from MetaProp, GTMfund, Recall Capital and a group of founders/executives.
“Led by Pathlight Ventures with participation from institutional and founder/executive investors”