ViVV LABS
ViVV LABS provides an AI-powered marketing intelligence platform designed to eliminate guesswork and provide data-driven insights for marketing spend optimization. The platform integrates data from all marketing channels into a unified source of truth, enabling analysis of performance and ROI across campaigns. Key features include ROI optimization, predictive insights, unified data analysis, and AI-powered budget planning through its 'Spend Optimizer'. ViVV LABS aims to deliver clarity and actionable recommendations, helping businesses like publishers, advertisers, and agencies improve their marketing effectiveness, reduce wasted spend, and increase overall ROI. The company's approach, Integrated Impact Modeling (IIM), moves beyond traditional attribution and marketing mix modeling to offer real-time insights and predictions for a rapidly changing marketing landscape.
ViVV LABS
ViVV LABS provides an AI-powered marketing intelligence platform designed to eliminate guesswork and provide data-driven insights for marketing spend optimization. The platform integrates data from all marketing channels into a unified source of truth, enabling analysis of performance and ROI across campaigns. Key features include ROI optimization, predictive insights, unified data analysis, and AI-powered budget planning through its 'Spend Optimizer'. ViVV LABS aims to deliver clarity and actionable recommendations, helping businesses like publishers, advertisers, and agencies improve their marketing effectiveness, reduce wasted spend, and increase overall ROI. The company's approach, Integrated Impact Modeling (IIM), moves beyond traditional attribution and marketing mix modeling to offer real-time insights and predictions for a rapidly changing marketing landscape.
TL;DR
What they do: AI-powered marketing intelligence platform for unified channel data, ROI optimization, and budget planning
Key tech/approach: Integrated Impact Modeling (IIM) and a 'glass-box' AI + expert hybrid service
Customers: Mid-market growth brands, publishers, advertisers, and agencies (targets advertisers with ~£10k/$15k+ monthly ad spend)
Headcount: 8 employees
Offices: New York and London
Pre-Seed round reported on 2024-10-11
Company Overview
Problem Domain
Marketing analytics and budget optimization for multi-channel advertising
Industry
Marketing technology / MarTech
Funding Track Record
Round reported on 2024-10-11; amount not publicly disclosed in available evidence