Vividly
Vividly is a trade promotion management software company that provides an end-to-end platform for consumer packaged goods (CPG) brands to optimize their trade spend strategy, improve trade spend ROI, and save up to 20% in unexpected trade dollars. Their AI-driven platform offers features such as trade planning, forecasting, deduction management, and detailed trade spend analysis, enabling CPG teams to make smarter business decisions faster. Trusted by over 2500 CPG professionals and category leaders, Vividly's software helps brands improve trade planning accuracy, forecast with high precision, reduce deduction processing labor by 90%, and recover significant trade dollars. The company offers flexible pricing plans tailored to fast-growing and enterprise brands, with unlimited users, hands-on training, and custom integrations. Vividly is SOC 2 Type II compliant and emphasizes rapid onboarding and customer-driven innovation, positioning itself as a leading TPM solution in the CPG market.
Vividly
Vividly is a trade promotion management software company that provides an end-to-end platform for consumer packaged goods (CPG) brands to optimize their trade spend strategy, improve trade spend ROI, and save up to 20% in unexpected trade dollars. Their AI-driven platform offers features such as trade planning, forecasting, deduction management, and detailed trade spend analysis, enabling CPG teams to make smarter business decisions faster. Trusted by over 2500 CPG professionals and category leaders, Vividly's software helps brands improve trade planning accuracy, forecast with high precision, reduce deduction processing labor by 90%, and recover significant trade dollars. The company offers flexible pricing plans tailored to fast-growing and enterprise brands, with unlimited users, hands-on training, and custom integrations. Vividly is SOC 2 Type II compliant and emphasizes rapid onboarding and customer-driven innovation, positioning itself as a leading TPM solution in the CPG market.
TL;DR
What they do: AI-enabled trade promotion management (TPM) platform for CPG brands
Customers / scale: Serves hundreds of CPG customers; platform has planned ~500,000 trade events and managed multi-billion dollars in trade
Funding: Series B $30M announced Jan 14, 2025; prior Series A $18M
Team size: Approximately 139 employees
Company Overview
Problem Domain
Trade promotion management and finance operations for consumer packaged goods (CPG) brands
Founded
2017
Industry
Consumer Packaged Goods / SaaS (Trade Promotion Management)
Funding Track Record
18000000.00
30000000.00
Gold House participated
Investor Signal
“Backed by growth and venture firms including Centana Growth Partners, 645 Ventures, Vertex Ventures US, Costanoa Partners, Torch Capital, and participation from Gold House”