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Vividly
Vividly is a trade promotion management software company that provides an end-to-end platform for consumer packaged goods (CPG) brands to optimize their trade spend strategy, improve trade spend ROI,…
Vividly
Vividly is a trade promotion management software company that provides an end-to-end platform for consumer packaged goods (CPG) brands to optimize their trade spend strategy, improve trade spend ROI,…
TL;DR
What they do: AI-powered trade promotion management and deduction automation for CPG brands
Scale: Marketed as trusted by 2,500–3,500+ CPG professionals
Tech / Compliance: AI forecasting engine (Transcend) and SOC 2 Type II compliance
Recent funding: Series B announced Jan 14, 2025 (~$30M); total funding reported ~$62.71M
Company Overview
Problem Domain
CPG trade promotion inefficiency, poor forecasting accuracy, high manual effort in deduction processing, and suboptimal trade spend ROI.
Founded
2017
Industry
Consumer Packaged Goods (software for CPG)
Tech Stack
Funding Track Record
18000000.00 USD
Participants included Costanoa Partners and Torch Capital
30000000.00 USD
Announced to expand AI and financial operations capabilities
Investor Signal
“Backed by multiple venture investors including 645 Ventures, Vertex Ventures US, Costanoa Partners, Torch Capital, Centana Growth Partners, and others”