
Every day brands & retailers make billion-dollar decisions about their stores and in-store products, these decisions are essentially being made in the dark. eCommerce benefits from rich shopper data and advanced tools, but this accounts for only 20% of global transactions. VisionR bridges this gap by automating and optimising store and product-related decisions enabled by our Scout Camera, which serves as VisionR's eyes and ears on the shop floor. We feed this into our AI insights engine and also onboard and manage transactional data. VisionR gathers more data, is more plug & play (very easy to say yes to us and to scale), and we focus on delivering value through insights rather than data.

Every day brands & retailers make billion-dollar decisions about their stores and in-store products, these decisions are essentially being made in the dark. eCommerce benefits from rich shopper data and advanced tools, but this accounts for only 20% of global transactions. VisionR bridges this gap by automating and optimising store and product-related decisions enabled by our Scout Camera, which serves as VisionR's eyes and ears on the shop floor. We feed this into our AI insights engine and also onboard and manage transactional data. VisionR gathers more data, is more plug & play (very easy to say yes to us and to scale), and we focus on delivering value through insights rather than data.
What they do: In-store retail analytics using a Scout Camera and AI insights platform to optimize store and product decisions
Founded / HQ: 2017, Rathfarnham (Dublin), Ireland
Team size: About 10 employees
Recent funding: Seed round reported Jun 24, 2025
Retail analytics / in-store intelligence for brands and retailers
2017
Retail analytics
“Investors include Middlegame Ventures, Delta Partners, Vincent Nolan, Amici Ventures and Sean Mitchell”