
Virtue Analytics is a boutique strategy and analytics consulting firm that provides project-based services to companies worldwide. They leverage data science, machine learning, and AI to help businesses improve enrollment yield, optimize processes, and increase net tuition revenue. The firm offers a range of services including strategic enrollment management, data analytics, market research, sales analytics, customer analytics, marketing analytics, financial analytics, supply chain & logistics, human resource analytics, and data management. Their products include a Net Price Calculator, Scholarship Estimator, Counselor Report, Competitor Scorecard Report, and a Virtue AI Chatbot. They also have a partnership with Top5 Colleges. Virtue Analytics has been recognized as a promising and scalable analytics and technology start-up in Minnesota and emphasizes a methodical approach to developing analytical models, ensuring business validation at each stage. Their team comprises experienced data scientists, engineers, and management consultants from top-tier institutions and firms.

Virtue Analytics is a boutique strategy and analytics consulting firm that provides project-based services to companies worldwide. They leverage data science, machine learning, and AI to help businesses improve enrollment yield, optimize processes, and increase net tuition revenue. The firm offers a range of services including strategic enrollment management, data analytics, market research, sales analytics, customer analytics, marketing analytics, financial analytics, supply chain & logistics, human resource analytics, and data management. Their products include a Net Price Calculator, Scholarship Estimator, Counselor Report, Competitor Scorecard Report, and a Virtue AI Chatbot. They also have a partnership with Top5 Colleges. Virtue Analytics has been recognized as a promising and scalable analytics and technology start-up in Minnesota and emphasizes a methodical approach to developing analytical models, ensuring business validation at each stage. Their team comprises experienced data scientists, engineers, and management consultants from top-tier institutions and firms.
Focus: AI & advanced analytics for higher education (student lifecycle: recruitment through retention/graduation)
Founded: 2018
Headquarters: Saint Paul, Minnesota, USA
Founder / CEO: Vikas Mehrotra
Funding: Seed (announced 2018-07-11), lead investor gener8tor; amount undisclosed
Subscription cloud ML platform plus consulting; examples: Net Price Calculator, Scholarship Estimator, Counselor Report, Competitor Scorecard, AI Chatbot
Student-lifecycle decision-making for higher education institutions (discovery/recruitment, admissions, enrollment, retention, graduation).
2018
Higher education
Amount for the Seed round not disclosed in available records.
“gener8tor (lead investor, Seed round)”