
Verance is a technology company specializing in watermarking solutions for the media and entertainment industry. Their award-winning technology is the industry standard for content protection and measurement in movies, music, and television. Verance's solutions, such as Cinavia for content protection and Aspect for interactivity and measurement, are integrated into industry standards like Blu-ray Disc and ATSC 3.0. The company is actively addressing the challenges of AI-generated content and disinformation through its Verance Authentication (VA) offering. With decades of innovation and industry expertise, Verance partners with companies to optimize the value of media and audiences, driving viewer engagement and revenue through personalized and interactive experiences across all devices and distribution paths. Their technology has been adopted by major Hollywood studios and implemented in millions of consumer products.

Verance is a technology company specializing in watermarking solutions for the media and entertainment industry. Their award-winning technology is the industry standard for content protection and measurement in movies, music, and television. Verance's solutions, such as Cinavia for content protection and Aspect for interactivity and measurement, are integrated into industry standards like Blu-ray Disc and ATSC 3.0. The company is actively addressing the challenges of AI-generated content and disinformation through its Verance Authentication (VA) offering. With decades of innovation and industry expertise, Verance partners with companies to optimize the value of media and audiences, driving viewer engagement and revenue through personalized and interactive experiences across all devices and distribution paths. Their technology has been adopted by major Hollywood studios and implemented in millions of consumer products.
Core tech: Audio/video watermarking for content protection, measurement, interactivity
Flagship products: Cinavia (content protection), Aspect (interactivity/measurement/ATSC 3.0)
Founded: 1999 (formed via merger)
Adoption: Integrated into standards (Blu-ray, ATSC 3.0) and deployed in millions of consumer products
Protecting and authenticating media content, measuring and enabling interactive/addressable experiences across distribution channels.
1999
Media & Entertainment Technology
84380000.00