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VEGA is a European AI-driven SaaS solution that significantly increases online retailers' sales conversion rates by recognizing and responding to the emotional states and purchase intent of web-shop…

VEGA is a European AI-driven SaaS solution that significantly increases online retailers' sales conversion rates by recognizing and responding to the emotional states and purchase intent of web-shop…
Core product: AI-driven SaaS for online retailers that detects visitor emotions and purchase intent to trigger conversion actions
Founded / launch: Launched November 2022 (per Dealroom listing)
Headquarters: Gemeinde Natters, Austria (per Dealroom listing)
Early funding: Seed (~€100k) June 2023 (per Dealroom listing)
Notable investors: Accel (led Series B), Cyberstarts, Redpoint, CRV (per reporting on Series B)
E-commerce conversion optimization and conversational commerce
SaaS / E-commerce / AI
~€100000
Listed on Dealroom as a June 2023 seed (~€100k) entry
$120,000,000
Reported Series B led by Accel with participation from Cyberstarts, Redpoint, and CRV; reporting cites total funding rising to about $185M and valuation ~ $700M
“Accel led a large Series B with participation from Cyberstarts, Redpoint, and CRV”
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