
VALR is a fitness technology company focused on democratizing elite training methods for everyday athletes. Their core offering is a personalized training plan that dynamically recalculates based on individual biometrics and proven zone training principles. A key differentiator is their patented, non-invasive wristband sensor that measures blood lactate in real-time, a metric previously requiring blood draws and exclusive to professional athletes. This technology, combined with machine learning, enables more efficient and effective training, making workouts "half as hard but 10x more effective."

VALR is a fitness technology company focused on democratizing elite training methods for everyday athletes. Their core offering is a personalized training plan that dynamically recalculates based on individual biometrics and proven zone training principles. A key differentiator is their patented, non-invasive wristband sensor that measures blood lactate in real-time, a metric previously requiring blood draws and exclusive to professional athletes. This technology, combined with machine learning, enables more efficient and effective training, making workouts "half as hard but 10x more effective."
Product: Personalized running training app (Apple Watch) plus a patented noninvasive wristband lactate sensor
Tech: Machine-learning adaptive plans using biometrics (heart rate and real-time lactate)
Founders: Co‑founders Paul Guthrie and Ken Gordon
Location: Reston, Virginia (Washington, D.C. metro area)
Team size: Approximately 6 employees
Funding: Reported total funding $2,000,000 (last funding date 2021-12-01)
Fitness technology and training optimization for recreational runners using biometric sensors and adaptive coaching.
Fitness technology / healthtech
2000000.00
Last funding date listed as 2021-12-01; total funding reported as $2,000,000