
Upwave is a Brand Outcomes Measurement Platform that applies scientific rigor to top-of-funnel advertising. It offers cross-channel brand measurement for platforms like CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio, aiming to maximize brand spend effectiveness. Key features include measuring Brand Lift, validating Brand Reach, and identifying Brand Optimization opportunities through a dynamic, real-time dashboard. Upwave's AI Agent, Bayes, provides AI-powered insights and reports, along with actionable optimization recommendations. The platform is trusted by brands, agencies, and media partners, with a methodology designed for high-quality, representative, and unbiased data.

Upwave is a Brand Outcomes Measurement Platform that applies scientific rigor to top-of-funnel advertising. It offers cross-channel brand measurement for platforms like CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio, aiming to maximize brand spend effectiveness. Key features include measuring Brand Lift, validating Brand Reach, and identifying Brand Optimization opportunities through a dynamic, real-time dashboard. Upwave's AI Agent, Bayes, provides AI-powered insights and reports, along with actionable optimization recommendations. The platform is trusted by brands, agencies, and media partners, with a methodology designed for high-quality, representative, and unbiased data.
What they do: Brand outcomes measurement platform for cross-channel advertising (brand lift, reach validation, optimization)
Founded / HQ: Founded 2012; headquartered in San Francisco, CA
Product highlight: Real-time dashboard and AI insights agent called Bayes
Funding: Raised multiple rounds; latest disclosed Series B on 2018-07-26; total funding reported ≈ $21.72M
Advertising analytics and brand measurement for top-of-funnel effectiveness
2012
Advertising / Brand Analytics
6000000
14000000
“Backed by multiple venture investors including Conductive Ventures, Industry Ventures, Uncork Capital, PivotNorth Capital, Ridge Ventures, Bloomberg Beta, Initialized Capital, IDG Ventures, and angel investors”