
Uprise provides embedded financial advisory services tailored for small and medium-sized business (SMB) platforms. The company enables partners to launch premium advisory services quickly, enhancing user engagement and generating revenue through personalized financial guidance. Uprise differentiates itself by combining AI-driven insights with human expertise from Certified Financial Planners™, addressing the unique financial challenges faced by SMB owners. The platform has shown significant traction, with partners reporting a 66% increase in revenue per user. Founded in 2021, Uprise aims to make financial planning accessible and effective for all business owners, positioning itself as a leader in the embedded financial advisory space.

Uprise provides embedded financial advisory services tailored for small and medium-sized business (SMB) platforms. The company enables partners to launch premium advisory services quickly, enhancing user engagement and generating revenue through personalized financial guidance. Uprise differentiates itself by combining AI-driven insights with human expertise from Certified Financial Planners™, addressing the unique financial challenges faced by SMB owners. The platform has shown significant traction, with partners reporting a 66% increase in revenue per user. Founded in 2021, Uprise aims to make financial planning accessible and effective for all business owners, positioning itself as a leader in the embedded financial advisory space.
What they do: Embedded financial advisory for SMB platforms combining AI insights with Certified Financial Planner human expertise
Founded: 2021
Headcount (approx.): 15
Recent financing: $3.3M Seed (Oct 21, 2024)
Legal name: Ontrail, Inc. (doing business as Uprise)
SMB financial planning, tax workflows, and partner-embedded advisory services
2021
Fintech / Wealth management
$3.3M
Seed round led by Blank Ventures with participation from multiple VCs and angels
“Led by Blank Ventures with participation from institutional VCs (e.g., Graham & Walker, Hustle Fund, Dash Fund) and multiple angel investors”