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Upcycled Plant Power (UPP) Limited
Freya (also known as Upcycled Plant Power or UPP) is a food technology company that transforms underutilized parts of crops, primarily broccoli, into nutritious, hypoallergenic protein and fiber…
Upcycled Plant Power (UPP) Limited
Freya (also known as Upcycled Plant Power or UPP) is a food technology company that transforms underutilized parts of crops, primarily broccoli, into nutritious, hypoallergenic protein and fiber…
TL;DR
What they do: Upcycle broccoli side‑streams into allergen‑free vegan protein and fibre ingredients for food manufacturers
Tech & ops: Patented automated harvester and machine‑learning systems for precision harvesting and processing
Scale & safety: Multi‑tonne daily capacity with HACCP implemented and BRCGS Grade A certification
Funding signal: Mix of private investment (Elbow Beach) and public grants; reported total funding ≈ $2.63M USD
Company Overview
Problem Domain
Sustainable food ingredients, food waste upcycling, alternative proteins, precision agriculture
Founded
2022
Industry
Food ingredients / Agritech
Funding Track Record
500000
Reported pre‑seed round led by Elbow Beach
Reported grant awards from UKRI and Defra
1500000
Reported additional investment and conversion of loans to equity increasing total invested capital
Investor Signal
“Elbow Beach (private investor) plus UK public grant funding (UKRI, Defra)”