Upcycled Plant Power (UPP) Limited
Freya (also known as Upcycled Plant Power or UPP) is a food technology company that transforms underutilized parts of crops, primarily broccoli, into nutritious, hypoallergenic protein and fiber ingredients for the food manufacturing industry. Their mission is to provide sustainable alternatives to animal-derived proteins and address challenges in farm labor and food security. Freya's innovation lies in its patented Automated Selective Harvester ('Harvesta') and machine learning technology ('Intellia') that optimize crop harvesting and data analysis for precision agriculture, reducing costs for farmers and waste in the process. Their ingredients offer a healthier, lower-cost, and environmentally friendly alternative to traditional proteins like soy and pea, enabling food manufacturers to reduce Scope 3 CO2 emissions, improve product nutrition, and meet growing consumer demand for planet-friendly food options. Freya's products are positioned to enhance a variety of food items, including burgers, sausages, breads, and pet food, by providing high protein and fiber content with health benefits from compounds like sulforaphane and polyphenols.
Upcycled Plant Power (UPP) Limited
Freya (also known as Upcycled Plant Power or UPP) is a food technology company that transforms underutilized parts of crops, primarily broccoli, into nutritious, hypoallergenic protein and fiber ingredients for the food manufacturing industry. Their mission is to provide sustainable alternatives to animal-derived proteins and address challenges in farm labor and food security. Freya's innovation lies in its patented Automated Selective Harvester ('Harvesta') and machine learning technology ('Intellia') that optimize crop harvesting and data analysis for precision agriculture, reducing costs for farmers and waste in the process. Their ingredients offer a healthier, lower-cost, and environmentally friendly alternative to traditional proteins like soy and pea, enabling food manufacturers to reduce Scope 3 CO2 emissions, improve product nutrition, and meet growing consumer demand for planet-friendly food options. Freya's products are positioned to enhance a variety of food items, including burgers, sausages, breads, and pet food, by providing high protein and fiber content with health benefits from compounds like sulforaphane and polyphenols.