Unusual drives more leads from AI models by helping you discover and change AI's opinions of your brand. On average, Unusual customers are growing their leads from AI 40% per month.
Unusual drives more leads from AI models by helping you discover and change AI's opinions of your brand. On average, Unusual customers are growing their leads from AI 40% per month.
What they do: Help brands shape how large language models and answer engines talk about them (AI-brand alignment, AI-optimized site copies, personalization, tracking).
Founded / HQ: Founded by Keller Maloney with co-founder Will Jack; operates as Pacific Intelligence Works, Inc. d/b/a Unusual.
Team size (reported): ~5 employees
Recent funding: $3.6M seed announced Jan 2, 2026
AI-brand alignment and discoverability for large language models and answer engines.
Marketing / SaaS / Artificial Intelligence
$3.6M
Announced investors include BoxGroup, Long Journey Ventures, Y Combinator, Max Mullen, Phosphor Capital, and others.
“Has participation from angel and early-stage investors including BoxGroup, Long Journey Ventures, Y Combinator, Max Mullen, and Phosphor Capital.”