
unPLUG is a next-generation guest engagement platform for restaurants, focused on increasing direct online sales and personalizing the guest experience through AI. The platform offers a unified solution for digital ordering, loyalty programs, and customer engagement, aiming to help restaurants adapt to changing guest expectations and reduce reliance on third-party marketplaces. Key features include a digital storefront, dining assistant, content and campaign management, and advanced analytics. unPLUG empowers restaurants to optimize their digital touchpoints, enable faster checkouts, reduce ordering friction, and foster deeper guest connections through personalized recommendations and omnichannel marketing. The company highlights its success with clients like Luna Grill, which saw a 22% increase in mobile app revenue and a 16.8% increase in loyalty participation after implementing the unPLUG platform. The business model is SaaS, enabling restaurants to scale enterprise operations and gain actionable insights from guest data.

unPLUG is a next-generation guest engagement platform for restaurants, focused on increasing direct online sales and personalizing the guest experience through AI. The platform offers a unified solution for digital ordering, loyalty programs, and customer engagement, aiming to help restaurants adapt to changing guest expectations and reduce reliance on third-party marketplaces. Key features include a digital storefront, dining assistant, content and campaign management, and advanced analytics. unPLUG empowers restaurants to optimize their digital touchpoints, enable faster checkouts, reduce ordering friction, and foster deeper guest connections through personalized recommendations and omnichannel marketing. The company highlights its success with clients like Luna Grill, which saw a 22% increase in mobile app revenue and a 16.8% increase in loyalty participation after implementing the unPLUG platform. The business model is SaaS, enabling restaurants to scale enterprise operations and gain actionable insights from guest data.
What they do: Guest engagement SaaS for restaurants: digital ordering, loyalty, personalization, and analytics
Headquarters & founding: Chicago; founded 2020
Team size: 14 employees (reported)
Funding: Total $4,200,000; latest seed round reported Jul 1, 2024
Notable client / result: Luna Grill: +22% mobile app revenue, +16.8% loyalty participation (case study)
Restaurant technology / guest engagement and direct digital sales
2020
SaaS; Restaurant technology
Strategic investment/partnership announced with TAB Food Investments (TFI) in April 2023
Latest seed round reported
“TAB Food Investments (TFI) announced as strategic investor/partner (April 2023)”