
Hire a blended team of AI agents and expert humans for manual customer and marketplace operations tasks. Get fast responses and radically better costs, but keep human-level accuracy. All with zero engineering integration.

Hire a blended team of AI agents and expert humans for manual customer and marketplace operations tasks. Get fast responses and radically better costs, but keep human-level accuracy. All with zero engineering integration.
What they do: Build 'Virtual Agents' — AI + human-in-the-loop teams that operate in customers' tools to automate manual workflows (original focus: content moderation).
Founded / HQ: Founded by Sasha (Sacha) Haco and James Thewlis; based in Cambridge, UK.
Funding: Raised a $15M Series A (Oct 2023); prior seed and an $8M round reported in 2023.
Employees: Around 60 employees (company snapshot).
Operational automation for customer and marketplace workflows, including content moderation and video classification.
Software Development
£1.35M
Reported seed round focused on content moderation AI.
£/€8M
Reported on company site as an $8M raise led by Ian Hogarth at Plural; described as a prior funding event.
$15M
Series A participation included Paladin Capital Group and Plural.
“Investors include Creandum (Series A), Paladin Capital Group, Plural (Ian Hogarth), GFC/Rocket Internet and angel/backers such as Carolyn Everson and Matt Robinson.”
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