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Understory
Understory is an insurtech company founded in 2012 and headquartered in Madison, Wisconsin, that provides insurance solutions designed for the era of climate change. The company leverages a…
Understory
Understory is an insurtech company founded in 2012 and headquartered in Madison, Wisconsin, that provides insurance solutions designed for the era of climate change. The company leverages a…
TL;DR
Founded: 2012
Headquarters: Madison, Wisconsin
Focus: Hyperlocal weather sensors + climate-risk insurance/analytics
Notable tech: Ground-based RTi weather stations and hyperlocal risk engine
Recent raise: $15M Series A announced June 2024
Company Overview
Problem Domain
Climate risk measurement and insurtech for weather-exposed assets (e.g., automotive dealerships, agriculture).
Founded
2012
Industry
Data and Analytics
Tech Stack
Funding Track Record
1900000
Reported early round to deploy ground-level weather stations
15000000
Announced as expansion into climate insurance
5250000
Reported ~$5.25M investment (Crunchbase News)
