
Uncrowd is a pioneering customer analytics platform that leverages its unique Friction/Reward Indexing™ (FRi™) to provide retailers with empirical data on customer preferences and behaviors. By moving beyond traditional customer experience (CX) metrics, Uncrowd offers actionable insights that help retailers understand why customers choose them over competitors, enabling them to optimize their strategies and increase market share. The platform integrates AI and machine learning to deliver unparalleled insights, allowing retailers to unlock significant operating profits and enhance customer acquisition efforts. With a focus on reducing friction and increasing rewards, Uncrowd positions itself as a leader in the customer analytics space, catering to the needs of retailers in a competitive landscape.

Uncrowd is a pioneering customer analytics platform that leverages its unique Friction/Reward Indexing™ (FRi™) to provide retailers with empirical data on customer preferences and behaviors. By moving beyond traditional customer experience (CX) metrics, Uncrowd offers actionable insights that help retailers understand why customers choose them over competitors, enabling them to optimize their strategies and increase market share. The platform integrates AI and machine learning to deliver unparalleled insights, allowing retailers to unlock significant operating profits and enhance customer acquisition efforts. With a focus on reducing friction and increasing rewards, Uncrowd positions itself as a leader in the customer analytics space, catering to the needs of retailers in a competitive landscape.
Product: FRi™ (Friction/Reward Indexing) customer analytics platform for retailers
Headquarters: Oxford, Oxfordshire, United Kingdom
Founders: Richard Hammond; Rocky Howard
Employee count (approx.): 14
Known funding: Total reported funding USD 4,670,000; last round 2021-11-22
Retail customer analytics and customer experience measurement focused on shopper preferences and market-share drivers.
Retail analytics; Customer experience (CX) SaaS