
UBsports provides a comprehensive, cutting-edge sports management platform for organizations, alongside a free, resource-packed training hub for athletes, creating a dynamic, interconnected community across more than 100 sports. Their B2B solution, UBsports Pro OS, streamlines operations for leagues, colleges, and sports entities with tools for scheduling, communication, recruitment, and payment systems. Their B2C platform connects athletes to no-cost training, educational resources, and recruitment opportunities across 100+ sports, empowering them to learn, enhance skills, and gain visibility. UBsports aims to level the playing field, making sports accessible to all and fostering inclusive environments.

UBsports provides a comprehensive, cutting-edge sports management platform for organizations, alongside a free, resource-packed training hub for athletes, creating a dynamic, interconnected community across more than 100 sports. Their B2B solution, UBsports Pro OS, streamlines operations for leagues, colleges, and sports entities with tools for scheduling, communication, recruitment, and payment systems. Their B2C platform connects athletes to no-cost training, educational resources, and recruitment opportunities across 100+ sports, empowering them to learn, enhance skills, and gain visibility. UBsports aims to level the playing field, making sports accessible to all and fostering inclusive environments.
Sector: Sports technology (B2B SaaS and consumer athlete platform)
Headquarters: New York, New York, United States
Founded: 2014
Founder / CEO: Greg Burton
Notable product: UBsports Pro OS (sports management platform)
Funding rounds: Pre-Seed (2018), Seed (2022)
Operational inefficiencies for sports organizations; limited access to pro-level training and recruitment resources for athletes across less-visible sports.
2014
Sports technology
“Bhavik Bajaj (investor listed for Pre-Seed)”