
Salesforce is the world's #1 CRM platform, offering an integrated suite of products for sales, service, marketing, commerce, and AI. Their core offering, Starter Suite, is designed for small businesses, providing an all-in-one CRM solution that connects marketing, sales, and service teams on a single, easy-to-use app, starting at £20/user/month. The company emphasizes scalability, allowing businesses to grow from starter solutions to advanced AI agents and unified data platforms. Salesforce also offers specialized clouds for various industries like financial services, retail, and healthcare, as well as tools like Agentforce for AI agents, Tableau for analytics, and MuleSoft for integration. They boast significant market traction, being named the #1 CRM provider for 11 consecutive years and highlighting customer success stories and industry recognition from G2 and Gartner. Their business model is primarily SaaS and subscription-based, with options for annual or monthly billing for different products.

Salesforce is the world's #1 CRM platform, offering an integrated suite of products for sales, service, marketing, commerce, and AI. Their core offering, Starter Suite, is designed for small businesses, providing an all-in-one CRM solution that connects marketing, sales, and service teams on a single, easy-to-use app, starting at £20/user/month. The company emphasizes scalability, allowing businesses to grow from starter solutions to advanced AI agents and unified data platforms. Salesforce also offers specialized clouds for various industries like financial services, retail, and healthcare, as well as tools like Agentforce for AI agents, Tableau for analytics, and MuleSoft for integration. They boast significant market traction, being named the #1 CRM provider for 11 consecutive years and highlighting customer success stories and industry recognition from G2 and Gartner. Their business model is primarily SaaS and subscription-based, with options for annual or monthly billing for different products.
Founded: 2011
Product focus: Machine learning to optimize mobile app performance
Exit: Acquired by Salesforce (announced Dec 14, 2016)
Notable funding: $9.5M Series A (Mar 2015)
Mobile app performance optimization
2011
Mobile performance / developer tools
$9.5M
Participating investors included Milliways Ventures and Moment Ventures; Om Malik (True Ventures) and Bubba Murarka (DFJ) joined the board.