
TruU is a pioneer in Identity and Access Management, providing a passwordless authentication platform that leverages biometric and behavioral signatures for secure identity verification. Their Continuous Adaptive Trust (TCAT) model ensures that user identity is validated continuously, enhancing security while improving user experience. TruU's solutions are deployed across Fortune 500 companies, significantly reducing fraud and operational costs associated with traditional password management. With a focus on seamless integration and user-friendly interfaces, TruU positions itself as a leader in the evolving landscape of cybersecurity, catering to both digital and physical access needs.

TruU is a pioneer in Identity and Access Management, providing a passwordless authentication platform that leverages biometric and behavioral signatures for secure identity verification. Their Continuous Adaptive Trust (TCAT) model ensures that user identity is validated continuously, enhancing security while improving user experience. TruU's solutions are deployed across Fortune 500 companies, significantly reducing fraud and operational costs associated with traditional password management. With a focus on seamless integration and user-friendly interfaces, TruU positions itself as a leader in the evolving landscape of cybersecurity, catering to both digital and physical access needs.
What they do: Passwordless identity and continuous adaptive trust platform using behavioral and biometric signals
Founded / HQ: 2017; Palo Alto / Santa Clara area
Customers: Deployed at Fortune 500 enterprises
Recent funding: Series A announced Apr 25, 2022
Identity and Access Management; insider-threat detection and continuous authentication
2017
Cybersecurity / Identity and Access Management
Latest funding event listed as Series A on Apr 25, 2022; company reportedly has four funding rounds per Crunchbase.
“Includes CXO Fund as a lead Series A investor; other reported investors include Stanley Ventures, HIVE Ventures, and Gary Gauba.”