
Trusted is a platform for B2B enterprise growth driven by customers Gain more lucrative business more quickly by astutely obtaining and transforming the customer's trusted voice.

Trusted is a platform for B2B enterprise growth driven by customers Gain more lucrative business more quickly by astutely obtaining and transforming the customer's trusted voice.
What they do: AI-powered, cloud-native platform that captures and activates customer "Trust Signals" to drive B2B enterprise growth across marketing, sales, customer success and partners.
Founders / leadership: Paul Button (Founder & co-CEO), Emma Roffey (Founder & co-CEO), Roger Barr (Founder & CTO).
Funding: Pre-seed led by Fuel Ventures; company-stated pre-seed ≈ £1M and snapshot total $1,330,000.
Size: Headcount reported as 9 employees.
Legal / location: Operates as The Trusted Consultancy Ltd t/a Trusted, incorporated in England & Wales, registered office in London.
Invisible, unmeasured trust in B2B enterprise buying and retention that can stall deals and reduce retention.
B2B enterprise software
1,330,000 USD
Company-stated pre-seed funding described as ≈ £1M and the round included 18 angel investors.
“Backed by Fuel Ventures and 18 angel investors (company-stated pre-seed).”