TruSignal
TruSignal, Inc., a TransUnion company, is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.
TruSignal
TruSignal, Inc., a TransUnion company, is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.
TL;DR
What they do: People-based marketing technology using AI-powered predictive scoring and a TruAudience platform
Founded: 2012
Exit: Acquired by TransUnion (May 2019)
Notable investors: Redpoint, Tenaya Capital, Split Rock Partners (Series A, Oct 2017)
Company Overview
Problem Domain
Adtech / marketing technology — audience targeting, predictive scoring, bid optimization for addressable advertising.
Founded
2012
Industry
Marketing technology / Adtech
Funding Track Record
Investor Signal
“Raised Series A led by Redpoint, Tenaya Capital and Split Rock Partners; later acquired by TransUnion”