Trudenty
Trudenty offers a privacy-preserving data sharing network designed to combat first-party fraud and improve payment acceptance rates. By leveraging network intelligence, Trudenty aims to reduce friendly fraud by up to 90% and increase payments acceptance for trusted consumers. The platform uses machine learning models trained to identify various forms of friendly fraud, including synthetic identities and fraudulent refund behavior, providing a 360-degree view of consumer fraud risk without exposing PII. Trudenty's 'Trust Network' allows merchants, issuers, and acquirers to collaborate through secure data sharing, offering API integrations for seamless deployment. The company has been recognized with awards such as 'Best solution - Ensuring Trust and Security' from Worldline Epayments Challenge 2023 and was shortlisted for 'Best Startup Innovation Award' at MPE 2025. They have also partnered with Mastercard Start Path.
Trudenty
Trudenty offers a privacy-preserving data sharing network designed to combat first-party fraud and improve payment acceptance rates. By leveraging network intelligence, Trudenty aims to reduce friendly fraud by up to 90% and increase payments acceptance for trusted consumers. The platform uses machine learning models trained to identify various forms of friendly fraud, including synthetic identities and fraudulent refund behavior, providing a 360-degree view of consumer fraud risk without exposing PII. Trudenty's 'Trust Network' allows merchants, issuers, and acquirers to collaborate through secure data sharing, offering API integrations for seamless deployment. The company has been recognized with awards such as 'Best solution - Ensuring Trust and Security' from Worldline Epayments Challenge 2023 and was shortlisted for 'Best Startup Innovation Award' at MPE 2025. They have also partnered with Mastercard Start Path.
TL;DR
What they do: Privacy-preserving Trust Network that delivers real-time network intelligence to prevent first-party/friendly fraud and improve payments decisioning.
Headquarters & founding: London; founded December 2022.
Founders: Lerato Matsio (Founder / CEO) and co‑founder Samruddhi Bhangale.
Security & compliance: ISO 27001 certified and SOC 2 Type I compliant (SOC 2 Type II in progress).
Funding: Pre-seed round ~US$500K (latest round dated 2024-01-15); investors include Fuel Ventures, Techstars and Plug and Play.
Company Overview
Problem Domain
First-party/friendly fraud prevention and payments risk decisioning.
Founded
2022
Industry
Payments / Fintech / Fraud & Risk Intelligence
Tech Stack
Funding Track Record
~US$500,000
Investors referenced include Techstars and Plug and Play; company databases indicate two funding rounds in total.
Investor Signal
“Backed by early-stage investors and programs including Fuel Ventures (lead), Techstars and Plug and Play; supported by day‑one investors and an angel investor.”