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Tribe Dynamics offers advanced marketing technology for lifestyle brands. They offer three main services - their flagship Ambassador Relationship Management (ARM) platform, performance-based Total…

Tribe Dynamics offers advanced marketing technology for lifestyle brands. They offer three main services - their flagship Ambassador Relationship Management (ARM) platform, performance-based Total…
Headquarters / Focus: San Francisco–based marketing technology for beauty, fashion, and lifestyle brands
Core product: Influencer and earned-media analytics with proprietary Earned Media Value (EMV) metric
Exit: Acquired by CreatorIQ (announcement dated September 21, 2021)
Founding year: 2012
Earned-media measurement and influencer marketing analytics for lifestyle brands.
2012
Marketing technology / Influencer analytics
Early seed and convertible-note financings recorded in 2012 onward; debt financing from Lighter Capital in Feb and Apr 2018; convertible in Mar 2020 reported.
$70.0M
Acquired by CreatorIQ (announcement dated September 21, 2021)
“Lighter Capital provided debt financing in 2018; Planven Entrepreneur Ventures listed as an early investor”
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