
TRAQ is an AI-powered conversation intelligence and sales coaching platform that helps companies consistently win deals and accelerate revenue. It automatically records and transcribes sales calls, analyzes conversations for buyer sentiment, objections, and opportunities, and delivers actionable insights and coaching to sales teams. The platform integrates with CRM and calendar systems to streamline workflows and improve pipeline visibility. TRAQ's AI-driven call scoring and buyer sentiment metrics enable objective sales forecasting and strategic decision-making. It serves sales leaders, reps, revenue operations, recruiters, and insurance sales teams, enhancing sales efficiency, coaching, and customer understanding. TRAQ operates on a subscription SaaS model with plans for individuals, professionals, and enterprises, offering customizable AI analysis and extensive integrations.

TRAQ is an AI-powered conversation intelligence and sales coaching platform that helps companies consistently win deals and accelerate revenue. It automatically records and transcribes sales calls, analyzes conversations for buyer sentiment, objections, and opportunities, and delivers actionable insights and coaching to sales teams. The platform integrates with CRM and calendar systems to streamline workflows and improve pipeline visibility. TRAQ's AI-driven call scoring and buyer sentiment metrics enable objective sales forecasting and strategic decision-making. It serves sales leaders, reps, revenue operations, recruiters, and insurance sales teams, enhancing sales efficiency, coaching, and customer understanding. TRAQ operates on a subscription SaaS model with plans for individuals, professionals, and enterprises, offering customizable AI analysis and extensive integrations.
Product: AI-powered conversation intelligence and sales coaching (call transcription, summaries, sentiment, objection detection)
Business model: Subscription SaaS with plans starting at $30/user/month and a 14-day free trial
Founder / CEO: Adam Rubenstein
Funding: One disclosed non-equity assistance round (Aug 21, 2023) with Tampa Bay Innovation Center
Headquarters: Deerfield Beach, Florida
Lack of visibility into sales conversations and inconsistent coaching across sales teams.
SaaS; Sales enablement / Conversation intelligence
Single disclosed non-equity assistance round; amount not disclosed
“Tampa Bay Innovation Center participated in a disclosed non-equity assistance round on Aug 21, 2023”