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TRAQ is an AI-powered conversation intelligence and sales coaching platform that helps companies consistently win deals and accelerate revenue. It automatically records and transcribes sales calls,…

TRAQ is an AI-powered conversation intelligence and sales coaching platform that helps companies consistently win deals and accelerate revenue. It automatically records and transcribes sales calls,…
What they do: AI-powered conversation intelligence and sales coaching (call recording, transcription, call scoring, buyer sentiment, summaries, coaching)
Business model: Subscription SaaS with individual, professional, and enterprise plans
Founding / leadership: Adam Rubenstein (Co‑founder & CEO); Peter (Pete) Rice (CTO); Chris Rice (Chief Experience Officer)
Headcount: Approximately 10 employees
Funding: One disclosed non‑equity assistance round (Aug 21, 2023); investor listed as Tampa Bay Innovation Center
Sales performance, conversation intelligence, sales coaching, revenue operations
2018
SaaS / Sales Enablement / Conversation Intelligence
Single disclosed round listed as non‑equity assistance; amount not publicly disclosed in provided evidence.
“Tampa Bay Innovation Center”
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