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Trajektory helps the world's biggest brands evaluate their sponsorship impact. We're focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the…

Trajektory helps the world's biggest brands evaluate their sponsorship impact. We're focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the…
What they do: SaaS sponsorship analytics, valuation, and reporting for sports teams, leagues, brands, and agencies
Headquarters: Chicago, IL
Founders: Alexander (Alex) Kerr; Matt Powers
Funding signal: $4M seed plus $3.5M extension (investors include Tech Operators, WISE Ventures)
Sponsorship measurement, analytics, and valuation for sports and entertainment rights-holders and sponsors.
2020
Technology, Information and Media
$4M
Seed round reported in 2022; company page references multiple term sheets and a $4M seed led by Tech Operators
$3.5M
Described as a strategic extension that included WISE Ventures (Wilf family); Minnesota Vikings noted as strategic partner/customer
“Investors include Tech Operators, gANGELS, and WISE Ventures”
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