Trajektory
Trajektory helps the world's biggest brands evaluate their sponsorship impact. We're focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the area most crucial to local revenue growth in sports: sponsorship. Our mission is to provide stress-free data management that visualizes, assesses, and accurately values your partnership data in real-time. Our tools help groups better activate sponsorships by saving them time with our automated data-cleaning technology and provide unparalleled insights with our advanced demographics and proprietary valuation methodology. Based in downtown Chicago, IL, Trajektory was founded by a group of former industry executives from throughout the sports, media, and entertainment industries. Reach out to us at hello@trajektory.com
Trajektory
Trajektory helps the world's biggest brands evaluate their sponsorship impact. We're focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the area most crucial to local revenue growth in sports: sponsorship. Our mission is to provide stress-free data management that visualizes, assesses, and accurately values your partnership data in real-time. Our tools help groups better activate sponsorships by saving them time with our automated data-cleaning technology and provide unparalleled insights with our advanced demographics and proprietary valuation methodology. Based in downtown Chicago, IL, Trajektory was founded by a group of former industry executives from throughout the sports, media, and entertainment industries. Reach out to us at hello@trajektory.com
TL;DR
What they do: B2B SaaS sponsorship measurement, valuation, and reporting platform
Founded: 2020 (Chicago, IL)
Tech: AI (computer vision, logo detection), proprietary valuation methodology
Employees: ~43
Funding signal: Seed rounds including $4M seed + $3.5M extension; strategic investors include WISE Ventures and Tech Operators
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Company Overview
Problem Domain
Sponsorship measurement, data integrity, reporting, and valuation for sports/media partnerships
Founded
2020
Industry
Technology, Information and Media
Tech Stack
Funding Track Record
External databases list a Seed round on this date with obfuscated amounts.
$4M
Company-reported $4M seed round led by Tech Operators.
$3.5M
Company-reported $3.5M extension that included WISE Ventures.
Investor Signal
“Strategic investment from WISE Ventures; participation from Tech Operators and Mudita Venture Partners”