Traction Labs
Traction is a marketing accelerator and consultancy that offers an innovative approach to marketing by leveraging a 'Liquid Workforce' of over 300 remote creatives, strategists, media planners, developers, and mar-tech consultants. This zero-waste model focuses on providing affordable access to senior talent, filling gaps for in-house teams, and accelerating marketing capabilities. They emphasize a growth mindset, brand-side experience, people-driven empathy, and uniquely collaborative relationships. Traction also curates 'The Futureproof Project,' a community of over 250 CMOs and marketing leaders focused on AI and emerging technologies. The company was recognized as the #1 talent management team in the US by Campaign's Agency of the Year awards in 2024 and was a finalist in 2025.
Traction Labs
Traction is a marketing accelerator and consultancy that offers an innovative approach to marketing by leveraging a 'Liquid Workforce' of over 300 remote creatives, strategists, media planners, developers, and mar-tech consultants. This zero-waste model focuses on providing affordable access to senior talent, filling gaps for in-house teams, and accelerating marketing capabilities. They emphasize a growth mindset, brand-side experience, people-driven empathy, and uniquely collaborative relationships. Traction also curates 'The Futureproof Project,' a community of over 250 CMOs and marketing leaders focused on AI and emerging technologies. The company was recognized as the #1 talent management team in the US by Campaign's Agency of the Year awards in 2024 and was a finalist in 2025.
TL;DR
What they do: Marketing accelerator and consultancy leveraging a distributed 'Liquid Workforce' of creatives and specialists
Founded: 2013
Alternate / legal name: Buzzstarter Inc.
Notable recognition: Ranked #1 talent management team in the US by Campaign's Agency of the Year awards (2024)
Company Overview
Problem Domain
Marketing capability gaps for in-house teams; access to senior-level marketing talent and emerging-tech expertise
Founded
2013
Industry
Marketing / Digital marketing consultancy
Funding Track Record
Total Funding: 0.00 USD