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Tracer
Tracer is a data intelligence platform that revolutionizes modern data stack management by eliminating technical complexity. Tracer empowers global brands, data partners and agencies to make…
Tracer
Tracer is a data intelligence platform that revolutionizes modern data stack management by eliminating technical complexity. Tracer empowers global brands, data partners and agencies to make…
TL;DR
Product: No-code enterprise data intelligence platform for ingestion, semantic layer, and analytics
Founding: Originated inside VaynerMedia and spun out as an LLC in 2018
Leadership: Co-founders Jeff Nicholson (CEO) and Leighton Welch (CTO)
Notable customers / outcomes: Clients include Papa Johns and Headspace with reported cost/time savings for customers
Recent funding: Raised $18.1M Series A announced Aug 10, 2023
Company Overview
Problem Domain
Fragmented enterprise data, slow insights, technical debt in analytics, and inefficient marketing/agency workflows.
Founded
2018
Industry
Enterprise analytics / data intelligence
Funding Track Record
18.1M
Round co-led by NewRoad Capital Partners, Progress Ventures, and BDMI with participation from S4S Ventures and Arbour Way Investors
Investor Signal
“Co-led Series A by growth-focused investors (NewRoad Capital Partners, Progress Ventures, BDMI) with participation from other venture firms”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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