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Tracer
Tracer is a no-code data intelligence platform that organizes, manages, and visualizes complex marketing and business data to produce faster, actionable insights. It automates ingestion from…
Tracer
Tracer is a no-code data intelligence platform that organizes, manages, and visualizes complex marketing and business data to produce faster, actionable insights. It automates ingestion from…
TL;DR
What they do: No-code data intelligence platform that ingests, normalizes, and surfaces governed business data for marketing, finance, sales, and operations
Business model: B2B SaaS with consulting and implementation services
Founders / leadership: Co‑founders Jeff Nicholson (CEO) and Leighton Welch (CTO)
Recent funding: $18.1M Series A announced August 10, 2023
Headquarters / year: New York, NY; founded 2018
Company Overview
Problem Domain
Data fragmentation and manual effort in consolidating and normalizing marketing and business data for analysis and reporting.
Founded
2018
Industry
Software Development
Tech Stack
Funding Track Record
18.1M
Round announced August 10, 2023 with participation from S4S Ventures and Arbour Way Investors
Investor Signal
“1745 Ventures; Arbour Way Investors; NewRoad Capital Partners; Progress Ventures; S4S Ventures”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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