
Trace is an AI video highlights company focused on capturing life’s most important memories. Trace PlayerFocus seamlessly identifies, follows and spotlights each player during the game and automatically delivers a playlist of highlights with your player – front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter. Every week, thousands of games are traced and over one million highlights are captured on Trace for players, coaches and parents to rewatch their plays, use video to develop their skills, and share playlists with friends, family, coaches, and recruiters.

Trace is an AI video highlights company focused on capturing life’s most important memories. Trace PlayerFocus seamlessly identifies, follows and spotlights each player during the game and automatically delivers a playlist of highlights with your player – front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter. Every week, thousands of games are traced and over one million highlights are captured on Trace for players, coaches and parents to rewatch their plays, use video to develop their skills, and share playlists with friends, family, coaches, and recruiters.
What they do: Automated filming, editing, and personalized delivery of sports video highlights
Headquarters: Austin, Texas
Stage / Funding: Reached Series C
Team size (approx.): 101-250 employees
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Sports video capture, automated editing, and personalized content delivery for players, teams, coaches, and parents.
Sports technology / Video automation
$8M
Seed round participation included Nyca Partners, Redpoint Ventures and angel investors
“Pelion Venture Partners listed as a lead investor in a later round”