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Better Measurement. Better Ads.
What: Influencer marketing measurement and consumer-insight platform (survey-driven audience insights and brand-lift measurement)
Founded: 2017 (originated at the University of Edinburgh)
HQ: London, United Kingdom
Team size: ~30 employees
Recent funding: Seed round reported Feb 2024 (total funding reported ~£2.4M / $2.5M range across sources)
Measurement and analytics for influencer marketing and advertising effectiveness.
2017
Marketing analytics / Influencer marketing measurement
Seed round reported Feb 2024; Dealroom text reports a ~$2.5M seed in 2024.
Dealroom records a Dec 2023 convertible noting FJ Labs as an investor.
60000 USD
Dealroom records a $60k Seed round dated May 2019.
30000 USD
Dealroom records a $30k Angel round dated Oct 2019.
“Syndicate includes angel and founder investors, with named participants including Joachim Drees and EWOR and several unicorn founders/angels”
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