
Good Face Project has developed the first of its kind AI-powered and science backed innovation hub for beauty and personal care, which uses the company's proprietary, and largest in the world, cosmetic ingredients ontology. For Brands: Develop transparent products that meet your customer’s needs, and comply with important retail, geography and consumer certification standards. For Retailers: Establish your Beauty Category standards, evaluate your current product portfolio, and enable your partner Brands to comply. For Manufacturers and Suppliers: Securely store your raw materials and formulations, and support the Brands you serve with creating effective and compliant products. For Consumers: Find products that are aligned with your values, and will work for your unique needs.

Good Face Project has developed the first of its kind AI-powered and science backed innovation hub for beauty and personal care, which uses the company's proprietary, and largest in the world, cosmetic ingredients ontology. For Brands: Develop transparent products that meet your customer’s needs, and comply with important retail, geography and consumer certification standards. For Retailers: Establish your Beauty Category standards, evaluate your current product portfolio, and enable your partner Brands to comply. For Manufacturers and Suppliers: Securely store your raw materials and formulations, and support the Brands you serve with creating effective and compliant products. For Consumers: Find products that are aligned with your values, and will work for your unique needs.
Founded: 2018
Headquarters: La Jolla / San Diego, California
Employees: 43
Product: AI-powered, science-backed beauty & personal care innovation platform with proprietary cosmetics ingredients ontology
Total funding (reported): 7,290,000 USD
Latest round: Convertible Note — Jan 24, 2024
Beauty and personal care product development, compliance, transparency, and formulation management
2018
Beauty tech / Personal care
“Has participation from strategic and sector investors including VMG Partners, Spark Growth Ventures, REDO Ventures, Capsum, and angel investors”