
The Fizzback Group are innovators in customer engagement. Founded in 2004, the award-winning Fizzback solution helps companies to listen, respond, and act in real-time to their customers' comments. Feedback captured at the point of experience is analyzed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.

The Fizzback Group are innovators in customer engagement. Founded in 2004, the award-winning Fizzback solution helps companies to listen, respond, and act in real-time to their customers' comments. Feedback captured at the point of experience is analyzed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.
What they do: Real-time customer feedback and experience platform that captures feedback at the point of experience and analyses it automatically
Founded: 2004
Headquarters: London
Acquisition: Acquired by NICE Systems (announced September 2011)
Notable investors: Advent Venture Partners, Nauta Capital, TAG
Customer experience management; real-time feedback capture and analysis.
2004
Customer Experience / Feedback SaaS
£2.5M
Reported funding round in October 2006
£1.6M
Reported second/Series B round led by Nauta Capital with participation from existing investor Advent Venture Partners
$80,000,000
Acquired by NICE Systems (announced September 2011)
“Backed by venture investors including Advent Venture Partners, Nauta Capital, and TAG”