Tango
Tango is a Sales and CRM automation platform designed to eliminate busywork for sales teams. It automates repetitive tasks such as CRM updates, price quotes, and deal desk approvals, reducing manual data entry by up to 90%. Tango learns workflows and pipeline rules through a no-code interface, allowing users to simply record their processes. Its 'Human-in-the-loop' automation combines AI with user control for complex sales processes. Tango integrates seamlessly with existing sales tools and CRMs, overlaying insights directly into the CRM. The company offers flat per-user pricing and is trusted by thousands of sales teams.
Tango
Tango is a Sales and CRM automation platform designed to eliminate busywork for sales teams. It automates repetitive tasks such as CRM updates, price quotes, and deal desk approvals, reducing manual data entry by up to 90%. Tango learns workflows and pipeline rules through a no-code interface, allowing users to simply record their processes. Its 'Human-in-the-loop' automation combines AI with user control for complex sales processes. Tango integrates seamlessly with existing sales tools and CRMs, overlaying insights directly into the CRM. The company offers flat per-user pricing and is trusted by thousands of sales teams.
TL;DR
Product: Browser extension + platform that auto-captures workflows and turns them into step-by-step guides with screenshots and annotations.
Guidance: In-app interactive walkthroughs ("Guide Me") that deliver contextual help inside web tools.
Automation: UI-level, real-time automations that run on top of web apps (clicking, typing, form-filling) with human-in-the-loop controls.
Founding: Founded March 2020 by Ken Babcock, Dan Giovacchini, and Brian Shultz; launched September 2021.
Funding: Company-reported funding $25M; Seed $5.7M (Aug 24, 2021) led by Wing Venture Capital.
Company Overview
Problem Domain
Digital adoption, process documentation, and workflow automation for web-based business tools.
Founded
2020
Industry
Digital adoption & workflow automation software
Tech Stack
Funding Track Record
5,700,000
Seed round reported Aug 24, 2021; co-investors reported include General Catalyst, GSV Ventures, Outsiders Fund, and Red Sea Ventures; angels reported in coverage.
Crunchbase lists Tiger Global Management as lead investor for a later round; date shown in available company data is 2022-06-15 but round amount not specified in the provided evidence.
Investor Signal
“Backed by Wing Venture Capital, General Catalyst, Tiger Global Management, Atlassian Ventures, and other investors as reported by company and coverage.”