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Tango is a Sales and CRM automation platform designed to eliminate busywork for sales teams. It automates repetitive tasks such as CRM updates, price quotes, and deal desk approvals, reducing manual…

Tango is a Sales and CRM automation platform designed to eliminate busywork for sales teams. It automates repetitive tasks such as CRM updates, price quotes, and deal desk approvals, reducing manual…
What they do: Workflow-capture and documentation platform that auto-generates step-by-step guides ('Tangos') and offers automation and in‑app guidance.
Target users: Teams and operations functions (onboarding, knowledge sharing, process standardization).
Business model: Free tier plus paid Pro/Enterprise plans; flat per-user pricing reported for sales product.
Founding: Founded by Ken Babcock, Dan Giovacchini, and Brian Shultz while at Harvard Business School (March 2020).
Employees: Approximately 72 employees.
Knowledge capture, process documentation, onboarding, and workflow automation for teams and operations.
2020
Productivity / Knowledge Management / Workflow Automation
19700000.00
“Backed by institutional VCs and angels including HubSpot Ventures, Tiger Global, Wing Venture Capital, and General Catalyst”
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