Tactic
Tactic is a generative AI-powered platform designed to help businesses automate customer and market research. It generates unique target accounts by leveraging AI to analyze web, internal, and third-party data, including information from Google, LinkedIn, job postings, and annual reports. This allows sales and marketing teams to identify higher-fit target accounts, uncover intent triggers, and gain deeper insights, ultimately reducing research time and increasing revenue. Tactic differentiates itself by offering custom AI models fine-tuned to outperform general LLMs like GPT for building customer 360 profiles and utilizing knowledge graph-based reasoning. The platform provides a no-code interface for building custom AI, enabling users to import data from various sources such as CRMs, APIs, and a data marketplace. Key use cases include account targeting, sales intelligence, and customer/market research, with claimed benefits of over 40% efficiency increase and over 79% increase in outputs.
Tactic
Tactic is a generative AI-powered platform designed to help businesses automate customer and market research. It generates unique target accounts by leveraging AI to analyze web, internal, and third-party data, including information from Google, LinkedIn, job postings, and annual reports. This allows sales and marketing teams to identify higher-fit target accounts, uncover intent triggers, and gain deeper insights, ultimately reducing research time and increasing revenue. Tactic differentiates itself by offering custom AI models fine-tuned to outperform general LLMs like GPT for building customer 360 profiles and utilizing knowledge graph-based reasoning. The platform provides a no-code interface for building custom AI, enabling users to import data from various sources such as CRMs, APIs, and a data marketplace. Key use cases include account targeting, sales intelligence, and customer/market research, with claimed benefits of over 40% efficiency increase and over 79% increase in outputs.