
Synaps Labs digitizes the physical world using computer vision to help clients uncover revenue growth and cost reduction opportunities. Their core offerings include Intelligent DOOH (Digital Out-of-Home) advertising, Smart Parking solutions, Digital Mall analytics, and Phygital Store optimization. The company leverages AI-powered license plate recognition, real-time audience data, and vehicle traffic analysis to enhance outdoor advertising effectiveness, streamline parking management, and improve in-store customer behavior analysis. Founded in 2016 with support from MIT Sandbox Innovation Fund, Synaps Labs has pioneered real-time targeted outdoor advertising and measurement of its impact. Their solutions aim to increase ad affinity, optimize marketing budgets, enhance customer loyalty, and create safer environments, as demonstrated in case studies with clients like INFINITI, Toyota, and Vnukovo Outlet Village.

Synaps Labs digitizes the physical world using computer vision to help clients uncover revenue growth and cost reduction opportunities. Their core offerings include Intelligent DOOH (Digital Out-of-Home) advertising, Smart Parking solutions, Digital Mall analytics, and Phygital Store optimization. The company leverages AI-powered license plate recognition, real-time audience data, and vehicle traffic analysis to enhance outdoor advertising effectiveness, streamline parking management, and improve in-store customer behavior analysis. Founded in 2016 with support from MIT Sandbox Innovation Fund, Synaps Labs has pioneered real-time targeted outdoor advertising and measurement of its impact. Their solutions aim to increase ad affinity, optimize marketing budgets, enhance customer loyalty, and create safer environments, as demonstrated in case studies with clients like INFINITI, Toyota, and Vnukovo Outlet Village.
Founded: 2016
Core offering: Computer-vision SaaS and hardware for DOOH, retail analytics, and smart parking
Headquarters: Boston / Cambridge, MA
Early support: MIT Sandbox / MIT delta v
Converting unstructured video/CCTV feeds into actionable insights for advertising effectiveness, footfall and route analytics, and parking management.
2016
Computer vision / Video analytics / Digital out-of-home advertising
Recorded non-equity assistance event and early support from MIT programs.
“MIT Sandbox / MIT delta v”