
Swivel, formerly PilotDesk, is an AI and machine learning-powered platform designed to automate complex ad delivery strategies in the media industry. The platform addresses the repetitive, error-prone, and costly nature of manual ad operations tasks. Swivel's no-code technology enables users to implement campaign optimization rules that are monitored and executed 24/7 across multiple platforms. Customers typically experience at least a 15% revenue growth and see dramatic efficiency improvements, with one ad ops professional gaining the power of ten. The company provides in-depth advisory services to help clients automate and transform their businesses, and they typically go live within a week of implementation.

Swivel, formerly PilotDesk, is an AI and machine learning-powered platform designed to automate complex ad delivery strategies in the media industry. The platform addresses the repetitive, error-prone, and costly nature of manual ad operations tasks. Swivel's no-code technology enables users to implement campaign optimization rules that are monitored and executed 24/7 across multiple platforms. Customers typically experience at least a 15% revenue growth and see dramatic efficiency improvements, with one ad ops professional gaining the power of ten. The company provides in-depth advisory services to help clients automate and transform their businesses, and they typically go live within a week of implementation.
Product: No-code AI/ML platform that automates ad operations and campaign optimization
Headquarters: New York, NY
Typical impact: Customers typically see ≥15% revenue growth and large efficiency gains
Team size: 18 employees
Funding: $8,990,000 total (Series A announced Apr 30, 2025)
Ad operations automation and campaign optimization for media buyers and sellers.
2023
Advertising Technology
$5,800,000
Round announced alongside rebrand from PilotDesk to Swivel
“Led by Tribeca Venture Partners; Ardent Venture Partners also listed as a lead investor on Series A”