
Swiftline is a company focused on acquiring and growing Commerce Technology SaaS and Data Solutions businesses. They leverage their team's expertise from industry-leading e-commerce enterprises to optimize and scale businesses through data-driven solutions tailored to the e-commerce ecosystem. Their portfolio includes Yardline, a one-stop shop for e-commerce funding providing Capital-as-a-Service solutions with up to $20 million in funding, and Charm.io, a comprehensive e-commerce brand dataset utilizing NLP, computer vision, and algorithmic pattern recognition to track performance metrics globally. Charm.io serves SaaS companies, retailers, marketing agencies, investors, and 3PLs, with hundreds of clients including Ulta, Ramp, and Academy Sports & Outdoors.

Swiftline is a company focused on acquiring and growing Commerce Technology SaaS and Data Solutions businesses. They leverage their team's expertise from industry-leading e-commerce enterprises to optimize and scale businesses through data-driven solutions tailored to the e-commerce ecosystem. Their portfolio includes Yardline, a one-stop shop for e-commerce funding providing Capital-as-a-Service solutions with up to $20 million in funding, and Charm.io, a comprehensive e-commerce brand dataset utilizing NLP, computer vision, and algorithmic pattern recognition to track performance metrics globally. Charm.io serves SaaS companies, retailers, marketing agencies, investors, and 3PLs, with hundreds of clients including Ulta, Ramp, and Academy Sports & Outdoors.
Headquarters: New York, NY
Business model: Acquires and operates commerce-technology SaaS and data solutions for e-commerce
Notable portfolio: Yardline (commerce funding) and Charm.io (e-commerce intelligence)
Founded / Founder: Founded 2021; Founder: Ari Horowitz
Funding: Series A (Dec 1, 2021), reported ~$12M total funding
E-commerce sellers and marketplaces needing funding, analytics, and data-driven SaaS tools to scale operations.
2021
Commerce Technology / e-commerce SaaS
$12,000,000
Reported ~9 investors participated in the round.
“Participation from investors including Cloverhill Ventures, Raptor Group, Greycroft, Gaingels, Evolution VC Partners, Corner Capital Management, and others”