
Swegreen is an agtech company specializing in vertical farming with a unique in-store farming solution integrated into retail stores, restaurants, and shopping malls. Their digitized and automated hydroponic growing systems produce hyper-local leafy greens, salads, herbs, and spices with minimal resource use, including 99% less water than traditional agriculture, no pesticides, and zero transportation emissions. Swegreen operates a subscription-based Farming-as-a-Service model, combining AI-driven farm management and data analytics to optimize plant growth in controlled environments. Their farms allow customers to see fresh produce growing on-site, enhancing the shopping experience and supporting a green transition. Swegreen has established partnerships with major retailers like ICA Maxi and Coop, expanding their footprint in the Nordics and Europe, and has received industry recognition for sustainability and innovation.

Swegreen is an agtech company specializing in vertical farming with a unique in-store farming solution integrated into retail stores, restaurants, and shopping malls. Their digitized and automated hydroponic growing systems produce hyper-local leafy greens, salads, herbs, and spices with minimal resource use, including 99% less water than traditional agriculture, no pesticides, and zero transportation emissions. Swegreen operates a subscription-based Farming-as-a-Service model, combining AI-driven farm management and data analytics to optimize plant growth in controlled environments. Their farms allow customers to see fresh produce growing on-site, enhancing the shopping experience and supporting a green transition. Swegreen has established partnerships with major retailers like ICA Maxi and Coop, expanding their footprint in the Nordics and Europe, and has received industry recognition for sustainability and innovation.
What: Automated in-store vertical farming (Farming-as-a-Service) producing hyper-local leafy greens, herbs, and spices
Business model: Subscription-based Farming-as-a-Service for retailers and foodservice
Tech: Automated hydroponic systems with AI-driven farm management and cloud analytics
Scale / traction: Partnerships with major Nordic retailers including ICA and Coop
Funding: Total disclosed funding $8,520,000; latest round reported Nov 15, 2022
Decentralized fresh produce supply, resource-efficient food production, and retail foodservice sustainability
Agtech / Vertical Farming
Latest funding round date reported as Nov 15, 2022 (Crunchbase)
1020000
Individual/angel investment recorded on Mar 11, 2020
“Has external investors including individual/angel investors and financing partners (records name Erik Fröjd and Bo-Wilhelm Horndahl; IKANO Bank cited as financing partner)”